GRACIOUS HOME
Turning a Neighborhood Institution
into a Destination

PROBLEM: A hardware store and neighborhood institution - never had an advertising campaign that built brand image before; needed to build awareness and support premium pricing behind its planned expansion.

SOLUTION: Positioned Gracious Home as the one and only place where busy Manhattanites could find everything; gave advertising the look of a design boutique instead of a hardware store. Led to campaign theme, “Look no Further.”

RESULTS: Sales have more than doubled as Gracious Home profitably opened a second store and looks for stores three and four.