LA PRAIRIE
Constant Growth for the World's Best Skincare

PROBLEM: Already known for the world’s best eye treatment, La Prairie wanted to use this launch to attract new users to the brand. This product was the first AHA eye treatment on the market, $85+ price, and had to be a big success to maintain credibility with its retailers.

SOLUTION: Engage consumers ready for their first step-up to serious skin care with the headline “the eyes are the first place to show your age.”

RESULTS: Highly successful global launch, as La Prairie continued to enjoy double digit growth.